Knowledge Hub
All your Digital Marketing news, in one place
Keep up-to-date on all things Digital Marketing, right here in the GKnect Knowledge Hub. We publish articles on new emerging technology as well as the best practices within the world of online marketing. Whether is’s the do’s-and-don’ts of an online presence or how GKnect can launch your personal brand past the atmosphere, you can find it all here.
Insightful Articles
First-Party Data Strategy: SEO in a Post-Third-Party Cookie South Africa
The era of following strangers around the internet without their knowledge is ending. Third-party cookies, the tracking technology that allowed
Voice Search and South African Accents: The Untapped SEO Frontier
“OK Google, find me a plumber near me in Soweto.” “Hey Siri, what is the best restaurant in Camps Bay
Content Freshness vs. AI Noise: Why Human-First Copy Wins in 2026
Every business in South Africa can now produce a 1,200-word blog post in 45 seconds. The result is that Google’s
Zero-Click Search Survival: Capturing the South African Local Pack
Most searches in South Africa never produce a click. Users get the answer, a phone number, a map, a business
Social Search: Why TikTok and Instagram Are the New Google for Gen Z in South Africa
When a 22-year-old in Johannesburg wants to find the best sneaker store in Braamfontein, she does not open Google. She
The Only 3 Digital Marketing Metrics That Matter for SA Businesses (And 7 You’re Being Distracted By)
Every digital marketing agency sends you a monthly report. Most of those reports are full of numbers. Impressions, reach, engagement
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The best place to start is a brief conversation about your brand, your audience, and what you’re trying to achieve. We’ll tell you what a realistic campaign looks like.