Knowledge Hub
All your Digital Marketing news, in one place
Keep up-to-date on all things Digital Marketing, right here in the GKnect Knowledge Hub. We publish articles on new emerging technology as well as the best practices within the world of online marketing. Whether is’s the do’s-and-don’ts of an online presence or how GKnect can launch your personal brand past the atmosphere, you can find it all here.
Insightful Articles
Why your GA4 is lying to you: 8 WordPress tracking mistakes quietly wrecking your reports
A client sent us a screenshot recently. “GA4 says we’re getting 1,200 form submissions a month. The sales team has

The Finfluencer crackdown: what FAIS-regulated businesses can (and can’t) say on social media in 2026
A few months ago, the FSCA confirmed what it had been signalling for a year, financial influencers, and the FSPs

What ‘outcome-based pricing’ actually means when you hire a digital marketing agency (and the 5 ways agencies fake it)
The phrase “outcome-based pricing” appears on roughly half of SA marketing agency websites in 2026. The actual practice is much

Local SEO for South Africa: why your Google Business Profile isn’t ranking (and 7 fixes that work in Joburg and Cape Town)
A client called recently. “We’ve had a Google Business Profile for years. Why are we ranking on page two for

How much should a Johannesburg SME actually spend on Google Ads in 2026?
Every week, a business owner sends us a version of the same email. “What’s a reasonable Google Ads budget? I

Audit or Die: Why Your 2024 SEO Strategy Is Failing in 2026
If your SEO was set up two years ago and has not been touched since, it is not just stale.
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