GKnect Pulse
Built for one purpose. Proving your marketing is working.
Generic analytics platforms were not built for your business. They were built for every business, which means they serve none of them particularly well. Pulse is different. It is a proprietary marketing intelligence platform for GKnect Digital clients, built to connect your marketing spend directly to revenue.
Where off-the-shelf tools give you traffic data, Pulse gives you business data. Not vanity metrics dressed up in a dashboard. The actual numbers that tell you whether your marketing is growing your business.
More Than Just An Integration Software
Not an Integration. An Intelligence Layer.
Most marketing dashboards aggregate data from your existing tools and display it in one place. Pulse does something more useful. It interprets that data through a business lens, so instead of switching between platforms and manually connecting the dots, you get a single view that shows what your marketing is producing and where your next decision should go. Every feature is built around the question every business owner and financial decision-maker actually wants answered: Is this working?
Unified ROI Dashboard
Every channel, one view. Data from Google, Meta, TikTok, and email is aggregated into a single dashboard that shows your true cost per lead across your entire programme, without having to build the integration yourself.
Call Tracking & Intelligence
The click is not the conversion. For most businesses, the real conversion happens in a conversation. Pulse tracks, records, and transcribes calls so you know which campaigns are generating leads that actually close, not just leads that arrive.
Lead Journey Mapping
A customer rarely converts on first contact. Pulse maps the full journey from first touch to final sale, showing you which combination of touchpoints is driving revenue and which is taking credit without earning it.
Competitor Intelligence
Monitor competitor rankings and ad activity in real time. Know when they increase spending, which keywords they are targeting, and where market gaps are opening up before they see them too.
CRM Integration
Marketing and sales data in separate systems is a revenue problem. Pulse feeds directly into Salesforce, HubSpot, and Zoho so your sales team works from the same numbers as your marketing team. No manual exports, no data silos, no conflicting versions of the truth.
FAQs
What is GKnect Pulse?
Pulse is GKnect’s marketing intelligence platform, available exclusively to our clients. It pulls data from all your marketing channels into one view, so you can see your true cost per lead and ROI without switching between tools or chasing reports.
Does Pulse replace my existing analytics tools?
Not entirely. Pulse complements tools like Google Analytics and Meta Business Manager by adding cross-channel visibility and call tracking that standard analytics can’t provide on their own. You get the full picture in one place.
Is Pulse included in my GKnect retainer?
Yes. Pulse access is included for all active GKnect clients. We handle the setup, configure integrations with your ad accounts and CRM, and walk your team through how to use it.
Brief Us on Your Brand
The best place to start is a brief conversation about your brand, your audience, and what you’re trying to achieve. We’ll tell you what a realistic campaign looks like.