Knowledge Hub
All your Digital Marketing news, in one place
Keep up-to-date on all things Digital Marketing, right here in the GKnect Knowledge Hub. We publish articles on new emerging technology as well as the best practices within the world of online marketing. Whether is’s the do’s-and-don’ts of an online presence or how GKnect can launch your personal brand past the atmosphere, you can find it all here.
Insightful Articles

What ‘outcome-based pricing’ actually means when you hire a digital marketing agency (and the 5 ways agencies fake it)
The phrase “outcome-based pricing” appears on roughly half of SA marketing agency websites in 2026. The actual practice is much

Local SEO for South Africa: why your Google Business Profile isn’t ranking (and 7 fixes that work in Joburg and Cape Town)
A client called recently. “We’ve had a Google Business Profile for years. Why are we ranking on page two for

How much should a Johannesburg SME actually spend on Google Ads in 2026?
Every week, a business owner sends us a version of the same email. “What’s a reasonable Google Ads budget? I

Audit or Die: Why Your 2024 SEO Strategy Is Failing in 2026
If your SEO was set up two years ago and has not been touched since, it is not just stale.

First-Party Data Strategy: SEO in a Post-Third-Party Cookie South Africa
The era of following strangers around the internet without their knowledge is ending. Third-party cookies, the tracking technology that allowed

Voice Search and South African Accents: The Untapped SEO Frontier
“OK Google, find me a plumber near me in Soweto.” “Hey Siri, what is the best restaurant in Camps Bay
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